Legal

Privacy Policy

Effective date: 27 July 2026

At Ayla & Storm, discretion is not simply a professional courtesy. It is fundamental to the nature of our work.

Families may contact us about deeply personal matters concerning their homes, children, schedules and private household requirements. We treat that trust with care and are committed to handling personal information responsibly, respectfully and only for legitimate purposes.

This Privacy Policy explains how Ayla & Storm collects, uses, protects and manages personal information submitted through our website.

1. Who we are

Ayla & Storm is a private household introduction and search service supporting families seeking exceptional household and childcare professionals.

For the purposes of applicable privacy legislation, Ayla & Storm is responsible for the personal information collected through this website.

For privacy questions or requests, please contact:

Janneke Storm

Founder, Ayla & Storm

2. Information we collect

We collect information that you voluntarily provide when submitting an enquiry through our website.

Depending on what you choose to include, this may consist of:

  • your name;
  • email address;
  • telephone or WhatsApp number;
  • country or general location;
  • preferred method of contact;
  • information about the household service or appointment you are considering; and
  • any other information included in your message.

You are not required to provide more information than is reasonably necessary for us to understand and respond to your initial enquiry.

Because private household matters can be sensitive, we recommend that you do not include identity documents, financial information, precise residential addresses, medical information or detailed security arrangements in an initial website submission. These details can be discussed through an appropriate private channel if they later become relevant.

Our website and hosting providers may also process limited technical information required to operate and protect the website, such as an IP address, browser type, device information, access time and basic server logs.

3. How we use your information

We may use the information you provide to:

  • review and respond to your enquiry;
  • understand the nature of your household requirements;
  • arrange an introductory conversation;
  • assess whether Ayla & Storm may be able to assist;
  • prepare for a potential search or introduction service;
  • maintain appropriate records of our communications;
  • protect the security and integrity of our website and business; and
  • comply with legal, regulatory or professional obligations.

We will not add you to a marketing mailing list merely because you submitted an enquiry.

We will not use the information provided through the contact form for unrelated advertising or promotional purposes without your permission.

4. Our basis for using your information

We process personal information only where there is an appropriate reason to do so.

Depending on your location and the circumstances, this may include:

  • responding to a request you have made;
  • taking steps at your request before entering into an agreement;
  • pursuing our legitimate interest in operating a professional private household service and communicating with prospective clients;
  • complying with a legal obligation; or
  • acting with your consent where consent is required.

You may withdraw your consent where our use of your information is based on consent. This will not affect processing that took place before consent was withdrawn.

5. Confidentiality and disclosure

We do not sell, rent or trade personal information.

Information submitted through our website is handled on a need-to-know basis. We do not share the contents of a private household enquiry with candidates, other families or unrelated third parties without an appropriate reason and, where required, your knowledge or permission.

We may disclose limited information to carefully selected service providers that support the operation of our business, such as:

  • website hosting providers;
  • contact-form or website technology providers;
  • email and communications providers;
  • secure data-storage providers;
  • professional advisers; and
  • technical or cybersecurity providers.

These providers may process information only to deliver services to us and are expected to protect it appropriately.

We may also disclose information where reasonably necessary to comply with the law, respond to a lawful request, protect an individual’s safety, investigate suspected fraud or misuse, or establish or defend a legal claim.

6. International processing

Ayla & Storm operates internationally, and some of the technology providers supporting our website or communications may process information outside your province, territory or country.

This means that personal information may be subject to the laws of the jurisdiction in which it is processed and may be accessible to courts, law-enforcement bodies or regulatory authorities in that jurisdiction where legally required.

Where applicable, we take reasonable steps to ensure that international processing is supported by appropriate contractual, organisational or legal safeguards.

7. How long we retain information

We retain website enquiries only for as long as reasonably necessary for the purpose for which they were collected.

Ordinarily, an enquiry will be retained for up to 24 months following our last meaningful communication, allowing us to respond to follow-up questions and maintain an appropriate record of the relationship.

Information may be retained for a longer period where:

  • an enquiry develops into a client relationship;
  • it forms part of a contractual or business record;
  • retention is required by law;
  • it is relevant to a complaint, dispute or legal claim; or
  • there is another legitimate and documented reason to retain it.

When information is no longer required, we take reasonable steps to securely delete, destroy or anonymise it.

8. Security

We use reasonable administrative, technical and organisational safeguards appropriate to the nature and sensitivity of the information in our care.

These measures may include restricted access, password-protected systems, reputable technology providers and secure communications practices.

No website, email system or method of electronic transmission can be guaranteed to be completely secure. We therefore encourage you to avoid submitting unusually sensitive or confidential documents through the general website contact form.

9. Cookies and website technologies

We do not use the contact form to build advertising profiles or sell information to advertisers.

The website may use strictly necessary cookies or similar technologies required for essential functions, security, form submission and basic website operation.

Should Ayla & Storm introduce analytics, advertising cookies or other non-essential tracking technologies in the future, this Policy and any required cookie notice or consent mechanism will be updated before those technologies are used.

10. Your privacy rights

Depending on the privacy laws that apply to you, you may have the right to:

  • ask whether we hold personal information about you;
  • request access to that information;
  • ask us to correct inaccurate or incomplete information;
  • request deletion of information that is no longer required;
  • withdraw consent where processing is based on consent;
  • object to or request restriction of certain processing;
  • ask how your information has been used or disclosed; and
  • raise a concern about our handling of your information.

These rights may be subject to legal exceptions. For example, we may need to retain certain records to comply with the law, protect the rights of another person or respond to an existing dispute.

To make a request, contact janneke@aylaandstorm.com. We may need to verify your identity before providing access to or changing personal information.

11. Children’s information

This website is intended for adults making private household enquiries and is not directed towards children.

Although an adult may provide limited information about a child when describing household requirements, we ask that initial enquiries include only what is reasonably necessary. Please do not submit a child’s identity documents, medical records, school records or other highly sensitive information through the general contact form.

12. External websites and social media

Our website may contain links to social-media pages or third-party websites.

Ayla & Storm is not responsible for the privacy practices, content or security of external services. Information you provide directly to another platform will be governed by that platform’s own privacy terms and policies.

13. Concerns and complaints

We welcome the opportunity to address any privacy question or concern directly.

Janneke Storm

Email: janneke@aylaandstorm.com

Individuals in Canada may also have the right to contact the Office of the Privacy Commissioner of Canada or the relevant provincial privacy authority.

Individuals in the United Kingdom may have the right to raise a concern with the Information Commissioner’s Office. Individuals elsewhere may contact the privacy or data-protection authority responsible for their jurisdiction.

14. Changes to this Policy

We may update this Privacy Policy as our website, services or legal obligations develop.

The most recent version will be published on this page with its effective date. Where a change materially affects how we use information already provided to us, we will take reasonable steps to communicate that change where required.

15. Contact us

Ayla & Storm

Attn: Janneke Storm