Our practice

A search that begins with the life the household wants to create.

A mother crouching to meet her child on a garden path

The search does not begin with a job description or a list of duties. It begins by understanding what the household is trying to solve, and what life should feel like once the right person is in place.

The person leading a search may be a parent, a personal assistant, a household manager, a family-office representative or another trusted advisor. Whoever makes the first enquiry, our role is the same: to look beyond the immediate vacancy and understand the wider household along with its routines, pressures, personalities, priorities and expectations.

At a glance

The placement process.

What we place
Nannies, nanny–family assistants, governesses and educational nannies, family assistants, household managers, and maternity nurses or newborn care specialists.
Where we work
Canada and the United States, with the ability to assist international searches.
How a search runs
A private consultation, then a household brief, then a shortlist of personally assessed professionals — reviewed with you in one private place.
How fees are structured
An initiation fee to open the search, then a placement fee calculated as a percentage of the professional's annual salary or placement period. Both are confirmed in writing before anything begins.
Typical timeline
Most searches move from brief to introductions within a few weeks; the pace follows the household, never a quota.
If an appointment does not hold
If an appointment does not work out within the first ninety days, we conduct a replacement search at no further placement fee.
A consultation
Carries no fee and no obligation, and is held with Janneke directly.

Replacement guarantee

Ninety days, guaranteed.

Each placement comes with a replacement guarantee. If the appointment does not work out within the first ninety days, we conduct a new search for the role at no additional placement fee.

Qualifying permanent placements, subject to the terms of the client agreement.

“I was looking for a temporary nanny for a UHNW family at short notice. Janneke was communicative throughout and quickly found someone who was a perfect fit for the role.”
Executive Assistant, London, UK

Defining success

Success measured in human terms.

  • What feels easier inside the home?
  • What is the family no longer worrying about?
  • How are the children’s days improved?
  • How should the household feel at the end of an ordinary week?

This is how we define success, and it is what the search is built around.

The consultation

Relaxed in tone, purposeful in structure.

Every search begins with a private consultation led by Janneke and Courtney. It is designed to feel warm and unhurried while still following a considered framework.

Families are not expected to arrive with a written job description, or even to know the correct title for the person they need. Often they only know that something in the household is no longer working as well as it should.

We guide the conversation carefully, seeking to understand:

Where the enquiry is led by a personal assistant, household manager or representative, we also clarify who will take part in the process, who holds final hiring authority and how communication should be managed throughout.

The brief

We do the work behind the scenes.

Families should not have to navigate a lengthy application, repeat the same information or try to translate the complexity of a household into a standardised form.

We capture the relevant detail on their behalf during the consultation, hold it securely, and prepare a confidential Household Hiring Brief that guides the search. The brief brings together:

The family reviews and refines the brief before the search formally begins, so that everyone involved is aligned on what is being sought and what a successful placement should accomplish.

Sourcing and vetting

How we come to trust someone.

Candidates are sourced quietly through our own network rather than gathered from an advertisement.

  • We interview every professional ourselves, for your role specifically — not once for our books.
  • We verify identity and the right to work in the relevant country.
  • We confirm the qualifications the role genuinely depends on, including first aid, driving, childcare and educational credentials.
  • We call every reference ourselves and speak with previous employers directly.
  • Your chosen candidate then undergoes a full criminal record check covering every county of residence for the past ten years, a driving record check and full identity verification.

Nothing is forwarded for you to verify. By the time a professional reaches an introduction, the checking is already done.

The search

The search and placement journey.

  1. A private consultation

    Janneke and Courtney meet you personally to understand the household, not to take a job description.

  2. The role, defined properly

    We advise on the appointment that will actually help, then prepare your Household Hiring Brief for approval.

  3. A quiet, targeted search

    We approach professionals discreetly through our own network rather than advertising your role.

  4. Assessment and considered introductions

    Interviews, references and checks are completed before a small number of professionals are introduced with our reasoning.

  5. Offer and settling in

    We support interviews, trial days, the written offer and the first weeks, backed by our ninety-day replacement guarantee.

How will the right person make life meaningfully better for every person in this household?

The appointments

The appointments we support.

What is included

What the search includes.

A search is far more than access to candidate profiles. Every engagement includes:

Reach

International searches, shaped around each household.

Ayla & Storm is based in Canada and available for select international searches.

Each engagement is considered individually and structured around the family’s location, requirements and relevant local considerations.

Invitation

Book a private consultation with Janneke.

No fee, no obligation, and you do not need to know the role yet.